New for 2020 - the Rap-V Blade. This extremely versatile bait produces instant vibration on the lift or retrieve. See the full range here! | Rapala
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Rapala team member Mick Horn introduces the new Rapala Precision Pencil Exo. | Rapala
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Targeting inshore species with the Rapala® X-Rap® Twitchin' Mullet! | Rapala
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Since its first introduction in 1965, the original CountDown has cemented its status as the legendary lure that can catch fish all over the world. 55 years on, with better technology and innovation, we are proud to introduce the next legendary lure - CountDown Elite. | Rapala
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Introducing the next legendary lure from Rapala - CountDown Elite. Starting with premium balsa, inside is a rugged pressed wire-through harness, a first ever tungsten polymer weight system for incredible casting distance, all armed with VMC 7554 black nickel hooks to turn strikes into catches. Aesthetically, the color patterns of the CountDown Elite combines metallic plating, high definition printing and new designs, bringing this lure to a whole new level. | Rapala
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Reminiscing of your childhood fiberglass fishing rod and wished you had one to travel with? At Rapala, we make dreams come through. #Rapala #RapalaFiberGlassRod #ClassicShadRapRod #memancing #fishing | Rapala
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