Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Graphics Cards You might be as surprised as I was to learn that Assassin's Creed Mirage is one of the few games to use AI neural texture compression—the only one, I think AI Todd Howard says AI's 'not ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity Software (U) plunged 25% on Wednesday after the gaming development platform reported its fourth quarter 2025 financial results and outlook. Although the fourth quarter results topped estimates, ...

Unity reports fourth-quarter results that "comfortably exceeded" its high-end guidance, including a boost in its Create Solutions and Grow Solutions revenue by 8% and 11%, respectively. Overall ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

The prototype represents Google’s push into immersive content creation, potentially challenging companies like Unity, which provides tools for game developers, and platforms like Roblox, which offers ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

EXCLUSIVE: Heiress of the Gucci family and founder of the purpose-driven luxury brand AGCF Alexandra Gucci Zarini has launched a new handbag, designed in honor and support of first lady Melania ...

Video game engines will never not be in the conversation, but in recent years, I don’t think it’s ever been so weird. Unity and Unreal are joining forces, announced today at Unite, Unity’s Annual ...