Researchers from MIT, Northeastern University, and Meta recently released a paper suggesting that large language models (LLMs) similar to those that power ChatGPT may sometimes prioritize sentence ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

As organizations race to implement machine learning capabilities, they’re increasingly reliant on decentralized, cloud-based data stores and workflows to power the development of new software, such as ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." Google has pushed a minor update to its search quality raters guidelines PDF ...

New integration will deliver seamless visibility and unified analytics for organizations to break down data silos and accelerate business insights "Our integration with Splunk extends Snowflake as a ...

New integration will deliver seamless visibility and unified analytics for organizations to break down data silos and accelerate business insights In the agentic AI era, organizations face an ...

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

There’s a somewhat concerning new trend going viral: People are using ChatGPT to figure out the location shown in pictures. This week, OpenAI released its newest AI models, o3 and o4-mini, both of ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...