Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Phoebe Gates is co-leading Phia, an AI shopping assistant pitched as a smarter way to browse and buy online, as the startup raises fresh funding.
OpenAI’s internal AI data agent searches 600 petabytes across 70,000 datasets, saving hours per query and offering a blueprint for enterprise AI agents.
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