iPhone users face this choice every time they need directions: Stick with the pre-installed Apple Maps, or switch to Google Maps. A decade ago, the answer felt obvious, but today, it's not as clear.

Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven placements and far more control over where Demand Gen ads appear.

Users can now post reviews with a custom display name and profile picture instead of their real Google Account identity. The setting applies across all public contributions in Google Maps and Search ...

Google Maps is getting a Gemini-powered upgrade. Beyond being able to chat hands-free with Gemini within Maps and receive directions based on popular landmarks, users can now create custom, ...

Google Maps is adding new AI features, including a builder agent and an MCP server — a tool that connects AI assistants to Google Maps’ technical documentation — to help developers and users create ...

Besides navigating with Gemini, Google Maps is rolling out other AI-powered features, like landmark-based navigation. Landmark-based navigation will see distance (like “turn right in 500 feet”), ...

Google is in the process of purging Assistant across its products, and the next target is Google Maps. Starting today, Gemini will begin rolling out in Maps, powering new experiences for navigation, ...

Google is giving Maps a healthy does of Gemini AI upgrades. In addition to its natural conversation skills, Gemini will improve Maps with more contextual navigation and Lens integration. Gemini can ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. November ...

The live lane guidance feature in Google Maps is coming first to Polestar 4 cars in the US and Sweden. The live lane guidance feature in Google Maps is coming first to Polestar 4 cars in the US and ...

Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently. What’s new. The ...