Tradwives and their glossy, aspirational lives have dominated a large section of social media. Now there’s an aggressively ...

There’s no denying it: volume is the defining feature of a great blowout. Without that root lift, hair that’s simply flipped ...

Scarves are nothing new to the style scene, but cool girls everywhere are getting creative with how they’re wearing them.

Like the rest of her family, Khloé Kardashian is known for her ever-changing makeup looks, but she's also not afraid to go ...

Makeup and SFX artist Jo Steel performs a powerful girls cosplay tutorial with makeup. Libya’s top general killed — here’s what we know Watch: Deadly shootout bodycam video released by Bexar County ...

The teen applied the latest product from her mother's beauty line in the new video Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a News Writer for InStyle.

Lorelai Gilmore, is that you? Gilmore Girls star Lauren Graham delighted fans by uploading a “Get Ready With Me” (GRWM) style video via TikTok on Thursday, July 17, in which she channeled the quirky ...

Stormi Webster has a calling in the beauty world. Kylie Jenner, 27, and her seven-year-old daughter shared their first-ever makeup tutorial together on TikTok, using — what else? — strictly Kylie ...

Kylie Jenner and Stormi Webster are a glam mother-daughter duo. Case in point, Kylie Cosmetics founder and her 7-year-old daughter marked a new milestone as they filmed their first GRWM video together ...

At the intersection of crafting and cosmetics, “yarn makeup” mania is talking over — and talk about a rough corner. “Say hello to your new sleep paralysis demon,” teased influencer Eleanor Barnes — in ...

Preteen girls taking an interest in skincare may initially sound like a fun, healthy trend. And it’s big business: in 2023 American families with tweens aged 6 to 12 purchased 27.2% more skincare, ...