Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Discover the best business intelligence (BI) tools of 2026 that help enterprises transform data into actionable insights.

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

TROY, Mich.: 17 Dec. 2025 — According to the J.D. Power 2025 U.S. Electric Utility Residential Customer Satisfaction Study, SM released today, rising costs are the primary driver of declining ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

The "Store Sales Database" project analyzes 100K sales entries, leveraging Python, SQL, and Power BI to manage, analyze, and visualize store performance. It provides insights into sales trends, ...

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...