Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Netflix is adding new buying and measurement capabilities for advertisers on its ad-supported tier as it continues to build ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...