Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...

Down syndrome is a genetic condition that causes mild to significant physical and developmental problems. People with Down syndrome (DS) are born with an extra chromosome. Chromosomes are bundles of ...

When it comes to getting dressed, we often rhapsodize about the virtues of “wardrobe essentials for men” as if everyone knows what we mean. So, let's actually talk about it. On Maslow's hierarchy of ...