By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

The festive season is already in full swing with brands such as Coca-Cola, Starbucks, McDonald's, Lalamove, and Astro, just to name a few, all unveiling their Chinese New Year campaigns in recent ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

During the seminar, CA Minal Naik provided in-depth guidance on leveraging AI-driven solutions to simplify business processes ...

Today, the Florida Council of 100 and its Foundation are launching "Ambition Accelerated," a nationwide campaign grounded in the premise that Florida is now one of the best places in America to build ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

I'll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones - TV ...

Reddit is taking its Performance Marketing Masters Series across Canada, sharing what’s working in lower-funnel advertising, ...

Radio DJs have been transitioning to podcasting as that industry shrinks. Their experience and expertise have made radio personalities welcome additions to the medium.

The uncertainty surrounding the advertising industry as the impact of AI and restructures loom heavy overhead are a ...