Kargo has launched a closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising ...

You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook ...

When Rahul Arora joined Rusk Media in 2021 as the Associate Director of Sales in the Northern region, it was not the obvious career move. He had spent decades on the video sales side, meeting brands, ...

Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to ...

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across ...

Pinterest’s VP of global creative Xanthe Wells is set to return to the Cairns Crocodiles stage for an Down Under exclusive day two appearance. Wells made a major impact at last year’s event with her ...

Proteins are far more than nutrients we track on a food label. Present in every cell of our bodies, they work like nature's molecular machines. They walk, stretch, bend, and flex to do their jobs, ...

Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity Across industries, organisations are accelerating efforts to ...

Picsart, the AI-powered design platform empowering over 130 million creators worldwide, today announced the integration of Recraft V4 Exploration Mode. This new approach to generative image creation ...