A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...

Sign of the times: An AI agent autonomously wrote and published a personalized attack article against an open-source software maintainer after he rejected its code contribution. It might be the first ...

Has AI coding reached a tipping point? That seems to be the case for Spotify at least, which shared this week during its fourth-quarter earnings call that the best developers at the company “have not ...

Following additional review, Ars has determined that the story “After a routine code rejection, an AI agent published a hit piece on someone by name,” did not meet our standards. Ars Technica has ...

Spotify's top engineers are no longer writing code, instead directing AI to generate and review it. This shift, powered by an internal system called Honk, has significantly boosted product development ...

It’s been so long since the news of the B-52 Stratofortress strategic bomber being readied for the mother of all engine swaps reached us that I almost forgot it’s even happening. That’s because ...

After 11 days, 22 sessions and 88 hours of pre-season testing, the next time we’ll see these new Formula 1 cars on track will be the season-opening race in Australia in a fortnight. Who’s the lead ...

F1 2026 rules explained: What is overtake mode, active aero and where is DRS? Join the Miguel Delaney: Inside Football newsletter and get behind-the-scenes access and unrivalled insight Join the ...

This First Person column is written by Nives Ilic, an animal justice activist who lives in Ottawa. For more information about First Person stories, see the FAQ. The first night Mack slept in my arms, ...