Dr Pepper uses muggle jingle, and the marketing world goes mad Unless you have been living under a rock, you can’t have ...

It is actively shaping how brands are discovered, cited and recommended by large language models. Unlike SEO, which is largely deterministic, ...

There were more journalists, more time, and more appetite for stories that were genuinely data-led and newsy. They were just ...

Yes, I could talk about the lunacy of Trump’s speech or other heavyweight global issues, but in this part of the internet, I ...

From debates around synthetic data to AI-written press releases, the question isn’t whether to use AI in research, but how to ...

It’s also where the Edelman Trust Barometer is released. My employer the most trusted institution Edelman frames trust across ...

If you want to yarn back to a time when our politicians were good communicators and had clear, progressive, sensible ideas, ...

Accusations have been flying around the advertising sector again this week, with an anonymous group of senior people claiming that large agencies ...

As geopolitical tensions rise alongside political polarisation and social issues, what should organisations do when being asked to speak up? And ...

Great PR means platform-specific, authentic, visually engaging content tailored to algorithms and social newsroom preferences. This webinar will talk you through what content journalists want and ...

Typically, the start of a new year involves a fair bit of future gazing. Identifying trends, collating data and preparing for what might be in store over the next 12 months is a crucial part of the ...