Big data has become the heart of a product strategy. At the same time, retrieving these insights from a vast ocean of data has enabled companies to leverage AI more efficiently, in an attempt to ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

The best product launches employ a three-step process: assessment, strategy, and execution/enablement. In her role as Vice President at SAP’s Global Corporate Affairs, Dorit Shackleton leads strategic ...

Since its debut on the TechCrunch Disrupt stage in September 2016, demand for a service like productboard, which gives companies a holistic view of product development and encourages input from across ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer Riel of the Rotman ...

I’ve always been fascinated and intrigued by frameworks. Although imperfect and never a guaranteed path to success, they aspire to put complex challenges into a context that helps us move forward.