So you’d like to launch a paid search marketing program. Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked. After all, when people think of paid search, ...

TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content. TikTok has launched a Creator Rewards Program that incentivizes ...

In the era of search wars fought between giants, it’s tough to be small. Berlin-based Ecosia offers a search engine for the climate-conscious, promising to be carbon-negative by investing all of its ...

Since its launch in 2022, Perplexity has staked its claim as the generative AI disruptor of Google search. Its core product uses conversational AI to synthesize and summarize sites and news articles ...

Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI ...

Ecosia, the search engine that funds tree-planting initiatives with a portion of its search ad profits, has launched a new cross-platform browser to grow its online footprint. The new browser, ...