Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Data and analytics leaders, including chief data officers, are facing an increasingly challenging business landscape. As the volume and velocity of data rises and CDOs are under pressure to support ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

The history of the world is one of people creating, sharing and employing data as a means to an end. Whether it was the first time fire was recognized for its ability to cook food and keep people warm ...

Happy (almost) New Year! We’re saying good-bye to 2013 by revisiting some of our favorite stories of the year. Enjoy. Similarly, learning how to code can be intimidating if you’ve never done it before ...

Want to learn how to code but don't know where to start? We've got you covered. We'll be teaching you the basics all week, and here's your first lesson. Each lesson will be video-based (as you can see ...

Bailey Shaw, a 23-year-old parkour expert with no tech background or college degree, was able to land an entry-level job with a software vendor where he spent the next year learning low-code ...

How to use Excel’s Data Model to turn related data into meaningful information Your email has been sent Excel's Data Model feature allows you to build relationships between data sets for easier ...

Learning how to code will allow you to do everything from build complex apps to make your smart lights flash when you receive an email. Here's our guide on how to get started. When you purchase ...

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...