YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...

After first appearing earlier this year, YouTube once again appears to be rolling out a new redesign for its website that everyone hates. In mid-April, Google started testing a redesign to YouTube’s ...

Google is making some big changes to YouTube, and they're rolling out now. The changes are coming not long after the company introduced new options to hide recommendations at the end of videos, and ...