Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Adding a dynamic vision statement to your marketing plan can be the difference between energizing your prospective clients or having them look for another cup of coffee. It can be similar to your ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Two of the most important paragraphs a business founder writes are the mission statement and the vision statement. While a mission statement describes a business's tangible goals, the vision statement ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

Strategic Plan for academic years 2019/20, 2020/21, 2021/22, 2022/23. Our strategic plan identifies these three vision areas: Our research vision: The CU Art Museum creates scholarship, exhibitions ...

Over the past year, the Worthington Community Visioning Committee has shared information through this monthly column about the progress of developing a vision for the community and the many ...

For teachers, the first weeks of school can feel like a blur, between setting the tone of your classroom and trying to remember a whole set of new names. And when it comes to setting expectations and ...