Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...
The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...
From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...
Through the first years of the NIL era, women’s sports thrived. With the revenue-sharing era in its early stages, that trend is primed to continue, according to a new report from Opendorse. Women’s ...
During September’s U.S. Open tennis tournament, ESPN cut away from a marquee match between two-time champion Naomi Osaka and the 2023 title-holder Coco Gauff to air an ad for other sports coverage on ...