This social amplification effect explains why AI mistrust can spread rapidly across user networks. When consumers hear stories of poor advice, data misuse, or unexplained system behavior, their own ...
AI improves e-commerce outcomes only when people actively use digital tools, trust online systems, and engage consistently in ...
Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in many charitable donations. New research from FIU Business shows that ...
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