In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Oz Alon is the Co-Founder and CEO of HoneyBook, a leading AI-powered business management platform for service-based entrepreneurs. Artificial intelligence (AI) is redefining how businesses operate, ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...

You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. In today’s fast-moving and hyper-competitive retail banking ecosystem, ...

Quantide Growth Partners founder and CEO Ethan Williams identified a gap in the market: small to medium-sized businesses often lack the budget and the access to the strategic pricing services their ...