Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

The results show that 96.3% of teams are still using Google Analytics, with the majority sticking with Universal Analytics instead of the new GA4 version. Integration with Google Ads and Search ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google Analytics has been given a cold reception in Norway by the nations Data Protection Bureau after they judged that it was not in compliance with EU law. The foul up arises from a 2008 European ...