Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

The demand for 3D mapping and modeling in the gaming market is driven by increasing consumer expectations for immersive experiences and realistic environments. Advancements in hardware, like GPUs, ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

In 2023, 2D projection mapping dominated the market with a 41.8% share, primarily as it finds extensive application in concerts, corporate events and advertising, owing to its simplicity and ...

For the past couple of InfoComm shows, one of the more intriguing trends on view has been pixel mapping, also called 3D projection mapping. Of course, this is not just for trade show demos. Projection ...