During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...

Marshall Hayner, Co-Founder and CEO of Metallicus, and Peter Cuderman, Former Chief of Policy for the State of Florida and Blockchain Policy Expert, join Nasdaq TradeTalks to discuss the intersection ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

Advanced solution reveals where consumers are spending time and money on Amazon, and will soon include additional marketplaces and direct-to-consumer websites TEL AVIV, Israel, June 22, 2021 ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...