The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

As companies collect more data than ever before, the need for professionals who can make sense of business data is growing too. Managing complex, growing datasets makes data literacy knowledge ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...