The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

If I could give one piece of advice to job seekers, it’s this: Stop mass-submitting résumés. Start sending thoughtful cold emails. It’s your differentiator. A lot of people are looking for a job right ...

"In the age of overflowing inboxes and forgotten emails, how can marketers prevent their messages to clients, customers and colleagues from getting lost in the shuffle? As a PR engineer, I spend a lot ...