Instagram boss Adam Mosseri is on the stand today in Meta’s antitrust trial. In trying to prove the social network is not a monopoly, he shared that the Threads app could have been just a feature ...

Meta was initially developing Threads as just a feature for the Instagram app, reveals Adam Mosseri. He said that text posts inside Instagram could be confusing to users. So the Meta team behind the ...

Meta has made sharing even easier. Users of Threads can now take any post and share it straight to their Instagram Story without leaving the app. Previously, you had to jump into Instagram to share a ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

Direct messages are coming to Threads after two years and many requests. Threads users tend to connect with a different crowd than on Instagram, Meta says. User behavior shifts and taking the public ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will ...

Mark Zuckerberg and Elon Musk averted a cage fight last month but the companies they oversee -- Meta and Twitter, respectively -- are set to square off in direct competition. Meta, the parent company ...