The NFL’s use of the decidedly low-tech 10-yard chain to measure first downs could be replaced by high-tech optical tracking. The league today revealed that a system to measure first downs ...

We may soon no longer need Gene Steratore's index card to determine the line to gain in the NFL. On Wednesday, the league announced a partnership with Sony to make the company the official technology ...

Behavioural insights and pack design testing business Behaviorally has added predictive eye-tracking capabilities to its ...

(Nanowerk Spotlight) Eye tracking holds immense potential for enabling intuitive human-computer interaction, yet existing approaches remain cumbersome. Camera-based systems require complex image ...

Your eyes might be giving away secrets about your brain’s future that you don’t even know yet. Researchers have discovered that specific eye movement patterns can predict Alzheimer’s disease ...