Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Opinions expressed by Entrepreneur contributors are their own. We all use bar codes to buy things. Now small businesses may be able to use them to sell things. For pure techno hip factor, it’s tough ...