Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

It’s hard to believe that another year of the Cannes Lions International Festival of Creativity has come and gone, and I was fortunate enough to attend for a third consecutive year. Cannes is always a ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is announcing Relo Census, the first ...

VANCOUVER, BC / ACCESSWIRE / April 2, 2024 / Snipp Interactive Inc. ("Snipp" or the "Company") (TSXV:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of ...

Snipp Interactive Inc.'s modular suite of solutions helps brands implement their sports marketing strategies. These solutions are key for any brand looking to succeed in the competitive sports ...