A new ad for oil company Shell is drawing the ire of many people in the U.K. over accusations of greenwashing. According to Adweek, more than 70 people have filed formal complaints against Shell and ...
Shell has revealed its own viewability metrics, stating an ad must be seen for at least five seconds, after finding the industry standard “not good enough”. The industry standards for viewability were ...
Elon Musk’s X has expanded its lawsuit over an alleged advertising boycott, adding prominent brands including Nestlé, Lego, Colgate-Palmolive, Pinterest, Tyson Foods, Shell, and Abbott Laboratories as ...
X Corp. is seeking to add Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods, and Shell as defendants in its ad boycott lawsuit against the World Federation of Advertisers and others ...
“Many will no doubt see the Shell ad as a classic advertorial type ad that publications have run in print forever. But the Post said the Shell execution is true native because it’s integrated among ...
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