Sentiment analysis produces estimates of the attitude or tone present in a natural language excerpt. Often these estimates will fall along a single dimension, a continuum from purely negative to ...

As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need to ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

“That’s bad!” means something different to people of different generations and in different contexts. Sometimes it means something is bad, but in other uses it’s a statement of positivity. One of the ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...

During the 2012 presidential election, USA Today ran a daily feature in which its technology partner, Topsy (since acquired by Apple), provided a sentiment score for each candidate. On May 1st, the ...

It is easy to imagine the internet as a giant mirror that, in its own unique ways, reflects the society that we live in. The internet provides a massive information outlet for individuals, ...

Previous academic literature has constrained sentiment analysis to relationships with equity returns without reference to underlying fundamentals. Changes in sentiment in eight key emotional ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a ...

The cryptocurrency market has been one of the most data-heavy financial sectors, with daily trading volumes reaching over ...