In a 1954 New Yorker essay “Howtoism,” writer and critic Dwight Macdonald states that authors of how-to books are to other authors as frogs are to mammals, and encourages people to read other genres.
This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. As a business owner or leader, success ultimately comes down to driving impact.
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