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Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

From signage to spatial design, D’Art’s end to end model helps brands build unified retail identities, driving ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches, ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers need to know before ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...

As CPG brands look to maximize incremental sales during the summer months ahead, pay-per-sale promotional strategies can incentivize consumer behavior, ultimately driving new-to-brand purchases, ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...