When it comes to the process of handling RFPs (requests for proposals) for advertising account pitches, advertisers and agencies often seem far apart. Except on one thing: a majority of both ...

Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse. In the DNA of marketing technologists, there is ...

Restaurants aren’t just kitchens and dining rooms anymore. Modern dining is deeply intertwined with technology, from the host’s tablet to the server’s handheld device, the kitchen’s digital displays ...

The following is a collection of thoughts and analysis from several vendor representatives. While the sources shall remain anonymous, we felt that their collective views were a fair representation and ...

The process of drafting and evaluating a software RFP can be an arduous and time consuming task that has minimal impact on the selection of a solution vendor. Given that RFPs are difficult to create, ...