Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 05, 2024 (GLOBE NEWSWIRE) -- SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic (PUBM), an ...

SiriusXM SIRI-owned advertising arm, SiriusXM Media, has announced the adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. This groundbreaking decision ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group.

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced another integration, this time with marketing and advertising company ...

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a ...

In today’s B2B world, programmatic display has increasingly been proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. But another advertising channel ...