It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

The White House Office of Management and Budget (OMB) memorandum, M-22-09, issued in January was a call to action for the adoption of zero-trust cybersecurity principles and capabilities to protect ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...

This approach lowered the cost per store visit by 79% compared to other streaming TV units and partners, with a 54% above-benchmark conversion rate. The efforts recently won AdExchanger’s Programmatic ...