How do you grow a business in immense headwinds? How do you build upon a successful product and engender more loyalty among already committed brand fans? Pets at Home did just that – building its VIP ...

Pets at Home had established their VIP loyalty club back in 2012, but members wanted more. Enriching customer and pet data, the brand set about putting a deeply personalised membership in their ...

While consumers are cutting back, their pets aren’t bearing the brunt of it, with Pets At Home reporting total group revenue growth of 7.3% to £727.2m, with the final period of H1 its strongest to ...

The top line of Pets at Home’s September 2018 investors’ presentation neatly sums up where the pet care business places itself: “We are here to make sure pets and their owners get the very best advice ...

It is the first time that the VIP Pets have gathered together and it turns out that Nyla’s hair is full of slime!... It can't be! The VIP Pets decide that it’s best to go to Fabio & Fabia's Hair Salon ...