Want to order custom cakes from Costco? You can now do so in the app — a feature that's been a long time coming.

Costco is launching a new app feature that would end a "clunky" process many customers previously expressed frustrations over when shopping at the warehouse.

The wholesaler plans to roll out out custom cake and deli tray ordering through its mobile app.

While no specific date has been set for when Costco will allow online orders for custom cakes, Vachris suggested that custom cake ordering should be available in the app within “the next 12 months.” ...

Customers soon will not have to go into the store in person to fill out a paper slip for custom cakes.

While Costco offers same-day delivery or pickup options online, only certain standard baked goods are available to add to orders. To order a custom Costco cake, customers must visit an in-person ...