Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

The EGU has this week launched a new publication, Earth Observation, an open-access, two-stage journal with open and public ...

If there were a prize for the most inappropriate analytical technique in dementia research, “last observation carried forward” would be the runaway winner. As a society, we have spent millions of ...