Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients.

Average billing rates have increased by 7% in 2025 across all roles in integrated PR agencies, according to PR Council’s 2025 U.S. Labor Billing Rate Report, with PR roles seeing some of the largest ...