AI Max has no conversion minimums Smart Bidding is required for search-term matching. AI Max draws on pages, ads, and keywords to create gen-AI ad variants. Google confirms no conversion minimums for ...
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different ...
AI Max is Google’s latest foray into semi-keywordless targeting. While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to ...
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