You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

The funnel has been an integral part of the marketing world for many years — 122 years, in fact. First developed by an agency executive named Elias St. Elmo during the late 1890s, it has provided a ...

You’ve probably heard the term "marketing funnel" being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was ...