Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

Great Clips partnered with Tyler "Ninja" Blevin on a sweepstakes to boost downloads of the salon chain's mobile app, according to a company announcement. Ninja is the top gamer on Amazon's Twitch ...

Great Clips earned the #40 spot on Entrepreneur‘s 2026 Franchise 500, once again securing the #1 position within the hair care category for the ninth year in a row. For one of the largest and most ...

CBS will utilize this Sunday’s AFC championship game between the Kansas City Chiefs and Cincinnati Bengals to unveil a new fan-centric marketing campaign tied around the theme “Get Into Something Good ...