Being in an office with younger coworkers pushed me to use makeup and hair dye. In my 50s, a few tricks help me look younger ...

For dark makeup that isn’t too harsh, play up your look with berry colors. MakeupShayla uses Colourpop’s Notion Matte Liquid Lipstick ($6, colourpop.com) and Dukes Pencil ($5, colourpop.com) to create ...

It’s the festive season, and you can’t just not have Hailey Bieber serve some glam inspiration for the same. The model recently shared how to nail holiday glam makeup on TikTok in a 33-second video.

Renowned makeup artist Lisa Eldridge champions a return to fundamental techniques, prioritizing craftsmanship over fleeting ...

It’s officially wedding season, so it’s time for all the bridal makeup trials to begin. And what better place to find a great look than YouTube? It’s filled with videos and tutorials for the DIY bride ...

Aditya Madiraju started posting beauty content after his wedding went viral in 2019 After leaving a high-paying finance job to follow his passion, he now shares makeup tutorials to over 5 million ...

Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...

Makeup trends are changing fast. See which outdated beauty looks are disappearing and why modern makeup styles are becoming the new standard.

May the odds be ever in your favor. Tickets to the sought-after Ulta Beauty World 2026 convention go sale today, here's when ...