But when you ask a simple question like “MFA vs SSO: what should you use?” — the answer is more complex than it appears. This represents the core issue. Today, identity is the primary attack vector.

Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often ...

Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define ...

Multi-factor authentication (MFA) is becoming a crucial component of cybersecurity for organizations and individual users. The weakness of password-only authentication methods are increasingly ...

Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...