The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Anthropic’s Model Context Protocol (MCP), coined the “USB-C for AI,” has inspired the software industry to think bigger with their AI assistants. Now, armed with access to external data and APIs, as ...

Microsoft on Thursday introduced a public preview of its new Model Context Protocol (MCP) Server for Azure Database for PostgreSQL, aimed at simplifying the process for AI models to interact with ...

Microsoft is previewing Foundry MCP Server, a fully cloud-hosted implementation of the Model Context Protocol (MCP) for Microsoft Foundry. MCP is a standard for letting AI agents connect to apps, data ...