Campaign Brief Asia

LUX and VML Singapore launch ‘My Algorithm’ campaign turning ads into algorithm cleansers

What if ads didn’t interrupt your feed, but instead reshaped it? LUX, the world's number one soap brand, has partnered with ...
Best Media Info

Lux explores how ads can alter what appears in social media feeds

The campaign reframes ads as “algorithm cleansers”, generating signals like watching, pausing, saving or sharing that shape content recommendations over time ...

LUX Turns Ads into "Algorithm Cleansers" Designed to Influence Social Feeds

Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE, SG / ACCESS Newswire / April 15, 2026 / LUX has launched LUX My Algorithm, a new global initiative that reimagines the ...
Vietnam Investment Review on MSN

Lux creates algorithm cleanser ads for social feeds

SINGAPORE - Media OutReach Newswire - 10 April 2026 - LUX has launched LUX My Algorithm, a new global initiative that reimagines the role of social media advertising by transforming ads into tools ...