Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Michaels is fueling the joy of creativity and celebration with the launch of its upgraded loyalty program, making it easier and more rewarding than ever for customers to create and celebrate what they ...

An in-depth look into the largest airline loyalty program in the world.

Albertsons will offer extended free trial periods of the Uber One membership program to the nearly 49 million members of both its paid and free loyalty programs. Uber One offers free delivery on food ...

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, today launches its revamped loyalty program, OpenTable Regulars. For diners, the new program provides ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Top loyalty benefits are being removed from an upcoming Carnival Miracle sailing, but only for Platinum guests.