Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan with Hawaiian Airlines’ HawaiianMiles. The revamped program aims to deliver ...

On a mission to transform global travel, Alaska Airlines launched Atmos™ Rewards today – our evolved, supercharged loyalty program that unifies the best of Mileage Plan and Hawaiian Airlines’ ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Add Yahoo as a preferred source to see more of our stories on Google. Carnival Cruise Line made a major misstep this summer when it announced its new loyalty program, Carnival Rewards, set to launch ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...